Search engine optimization, or SEO, is one of the best ways to develop your business in an increasingly competitive marketplace.

With millions of business people out there, Everyone drive for the same eyeballs. So, it’s more important to advertise your business online to stand out.

search engine optimization is the most effective way to promote your products/services and strengthen your business.

In this article, you’ll get an overview of search engine optimization basics as well as it’s amazing facts.

Search Engine Optimization (Overview)

Search Engine Optimization is the practice of optimizing a business website to increase website visibility, organic heavy traffic.

Search engine optimization greatest strength is that optimized website results stay for long-term in SERPs.But it takes some time for ranking.

Organic SEO drives more traffic which leads to the consumers to visit the website and tend to buy the product/services of the business.

No other digital marketing services can do this, that is why search engine optimization is so effective and such an amazingly powerful way to enhance your business.

There are two important types of SEO, namely, White Hat SEO and Black Hat SEO.

White Hat SEO :

White Hat SEO or Ethical SEO is mainly created to follow the major guidelines of search engines. The strategies and techniques of ethical SEO are planned for easy acceptance by search engines.

When Compared to Black Hat SEO, It’s free version is available at marketplace and traffic from this SEO is slightly lesser. However, it tends to spend more time on the website.

By adopting this approach, business people will ensure that your website will be optimized for both search engines and your users.

Black Hat SEO :

Black Hat SEO is just opposite with ethical SEO. Its main objective is also to encounter heavy traffic. It hardly follows the guidelines of search engine.

Black Hat SEO use destructive techniques and strategies such as the use of invisible text, stuffing keywords, adding unrelated keywords, page swapping, and doorway pages among others.

Amazing facts about SEO:

The subsequent boom of the internet has made tremendous changes all over the world. Search engine plays a crucial role in filtering the irrelevant information and provide the pertinent information for the user.

Let’s see the quite interesting facts about SEO.

1. Nearly most of the people never go for the second page of search engine result pages.

2. Importantly People clearly avoids the ad links this will be directed to organic results.

3. Top 5 results on search engine result pages get 70% of user click and it gets more organic traffic.

4. Google plus is the high social factor for ranking

5. Video on your website homepage will double the chance to show up on page 1 of Google.

6. Not every search engine use links as a ranking factor.

7. Rich Snippets Have No Direct Impact on Your Rankings

If you want to know more about attention-grabbing facts about Search Engine Optimization techniques and strategies?

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