As you’ve already learned from my week one post, my weaknesses lie in numbers – so this week’s assignment was a challenge.
From what I’ve researched so far, I believe a sole proprietorship will be the best choice for The Ampersand Studios. For the time being, I plan to go into business by myself. I may consider a LLC if I decide to create a store front as well.
Although The Ampersand Studios is mostly a service based company, I plan to also sell stationary and notecards. These will be sold primarily online, but there is always room for expansion. Once I test the markets online and through word-of-mouth/social media campaigning I hope to sell at craft fairs and festivals. My 5-year goal would be to debut at the National Stationary Show and eventually sell wholesale.