The major function of smartphones and tablets by 2018 would be to connect online gamblers with the world of online casinos and gambling.

This opinion is shared by Juniper Research analysts. According to their analyse, in the next few years, the number of users playing for real money through their mobile devices will increase to 100 million.

By 2018, more than 164 million people are expected to use their smartphones to make bets, buy lottery tickets and play online casinos.

The most massive growth rates are recorded in North America where online casinos have recently been illegal, however, some states made a decision to legalize them.

The main audience of online casinos will stay the same and mainly consist of users enjoy spending time staring at their mobile devices. The primary change which users will face is a transition to the mobile platform. In other words, users will move from the computer desktops to a smartphone or tablet screens.

Some casinos have already adapted their websites to support mobile versions. At you may find most popular slots on the web and will be pleasantly surprised by complimentary bonus system.  

According to the experts, mobile devices are more user-friendly. Taking digital marketing strategies into account, such shift could generate more leads. Mobile technologies make it possible for users to play from almost anywhere. Players are able to spin the slots or make a bet anytime, without even getting up from the couch or skipping their favourite TV show.

Today, more and more operators are actively adapting their services to mobile devices. Thus, in a few years, half of all gambling industry revenue will be gained from a mobile audience.

It is expected that by 2018 gambling through mobile devices will become a bulk of the industry, with a volume of more than 100 billion dollars.