When an email arrived in my inbox from Camille at Go Mighty offering the chance to participate in the Creativebug Building a Creative Brand Series through a Go Mighty Goal Grant, I was stunned.
How did my little, itty-bitty LLC garner this attention?
This is one of the many reasons that I love Go Mighty: The people behind the project are truly invested in helping the right people cross off the right things from their list. And getting my LLC – Inkwells & Images – up and running is currently the quickest way to this girl’s heart.
The Building a Creative Brand series has already been so much more than just a “how to market your brand” checklist. The entrepreneurs in the videos have asked some tough questions and forced me to think through what my vision is for my company, and not just how to get more followers and where my next paycheck is coming from (although those are important, too!) – and I’ve only made it to week three.
I’m learning to focus on my strengths, and to not shoehorn my business into being something I am not (I will not ever have a stellar website so long as I am managing it alone). I am learning to value the time I am spending on my business as much as I would if someone was paying me for it – like my day job. I am learning to take risks, to “ship that product” in spite of my perfectionism.
Here are some of my favorite tidbits of wisdom from the creatives in the video series who have successfully built their own creative brands:
“What is the best thing you do? Focus on that. Amplify that.” – Christine Schmidt, Yellow Owl Workshop
“Think through how you are going to turn this passion into a business.” – Todd Gibson, Oliver + S
“I think it is okay to get really psycho about what you are willing to have next to your name and what you are not. I think it is a really important part of the process.” – Heather Ross, Artist & Designer
“Get comfortable with self-promotion.” – Lisa Congdon (I think)
So … as soon as I get through this big move, I am going to be sitting down and drafting my own business plan. I am going to have a blog calendar, self-imposed deadlines, a social media sharing schedule, and a budget. I am going to take a hard look at what I want this business to look like and how I want it to be a part of my life, and I am going to make some decisions. I am going to say “no” to projects that aren’t helping me advance this goal. I am going to carve out some time for myself and my dreams in the second half of 2014.
And, like Christine, I am going to dwell on the fact that I am lucky:
“I made things I was passionate about and I am just lucky that I have an audience. I am lucky that I get to do this.” – Christine Schmidt
Thanks, Go Mighty & Creativebug.